Do a google search and then start calling online dealers... I highly doubt your local dealer will be the best price... I found the average price for pools online was about $2000 less than what a local dealer was charging, when you're looking at pools priced above $6-7000.

I'm not sure i've ever seen an artesian price online either... They may have a policy against publishing their prices, to discourage price wars.

Also, look for renamed brands, like hoffmans said...